Optimization of the UI design, creation of illustrations and videos

The ticket machine becomes a travel experience

New user interface design for the ÖBB App open and arrive – including ticket, navigation, subsequent payment and seamless travel to your destination. The new ÖBB ticket store offers state-of-the-art functions and has a fresh new look. With illustrations, UI design and videos by dmcgroup.

Client: ÖBB – Austrian Federal Railways

Date: 2022/2023

Services:

Explainer Videos Illustrations User Interface Consulting User Interface Design (UI)

Our services

Next stop: My sofa

In the new ticket store, ticket purchases don’t end at the station, but on the sofa: travelers can reach their destination by train, bus, streetcar, bike and on foot. Our videos and screens in the app explain the new functions.

Development of the new illustration style
Advantage communication: Production of explanatory videos
User Interface Design & Consulting

Advantage communication & explanatory videos

SimplyGo! – Just drive off and pay tomorrow.

SimplyGo! is a small revolution: start the app and travel on all public transport at will. The distance traveled is automatically billed the next day at the lowest rate. Our illustrations and explanatory videos explain the benefits and help the function to succeed.

The ÖBB Webshop project in brief

Initial situation

Low intermodality (cross-provider travel chains are not fully mapped) and new SimplyGo! feature not yet integrated

Store seems rather technical and the brand does not come to fruition

Functions and purchasing processes were not fully explained

Some clients were not sufficiently considered in the current style

Goals and task

Integration of two new store features: SimplyGo and intermodality

Improving the brand experience

Independent look with high recognition value

More communication:

Optimized user guidance
Better explanation of features, benefits, processes

Good multi-client capability: visual bracket around ÖBB and partners

Efficient maintenance: updates and changes should be easy to implement

The design concept

Uniform look for all services and all partners in the store

Illustrations make it possible to

present complex issues very simply
to reduce to the essentials
Explanatory texts are better understood
Changes/updates are easy to implement

Deliverables

The start page explains the app and is the starting point for all other functions.
Splash screen is a placeholder when loading or starting the app and explains that tickets can be purchased for all public transport in Austria
The onboarding screen explains the functions and benefits of the app when you open it for the first time. We have developed static onboarding screens to explain the new SimplyGo function
The onboarding screen for other clients such as IVB (Innsbrucker Verkehrsbetriebe) or VVT (Verkehrsverbund Tirol) must match their appearance and this requirement can be met with line graphics
Loading graphics and background images for the store

The new illustration style

The core theme is in the foreground (image in brand color), backgrounds are calm and bright (e.g. landscape)

Line graphics and background can be easily recolored for different clients

Implementation of animated splash screens and animated onboarding screens for the app

Our Team

Our experts had one goal: to contribute to optimizing the user experience of the ticket store. The result is unmistakably ÖBB, without irritating details, it’s all about the best way to get a ticket.