Westfalenhallen Group – Brand experience

Modern and holistic brand experience for a traditional company

The Westfalenhallen Group is constantly developing – from the modernization of the architecture to the strengthening of the individual corporate brands and the corporate design relaunch. We supervised and developed the concept and design of the latter up to the employee event. All design elements take up the traditional origin with the greatest respect and let it shine in a new interpretation beyond the borders of Dortmund.

Client: Westfalenhalle Unternehmensgruppe

Since: 2018–2019

Services:

Brand Architecture Brand Book Concept Design Onboarding Powerpoint Service Strategy

Holistic brand experience

Welcome to the digital age

The new appearance not only strengthens the holistic brand experience. It also ensures seamless interaction across media. Under the new visual bracket, the three corporate brands will be

Messe Dortmund
Kongress Dortmund
Westfalenhalle

and the umbrella brand Westfalenhallen Group. All design elements are derived from our traditional origins. Newly interpreted and modernized, they are more brand-defining than ever.

https://vimeo.com/334857862

Brand Architecture

Unity in diversity

The principle of “unity in diversity” runs through the entire brand architecture. Thanks to a clear color code, each brand can express its own personality. At the same time, the overarching design bracket ensures seamless communication. Across all media. Derived from the legendary, landmarked Westfalenhalle, our communication box creates space for everything we have to say.

https://vimeo.com/330000811

Our Team

Working with the Westfalenhalle Group was a great pleasure and an exceptionally exciting task for us. Together, we have created something that we are proud of.