BRAND
Consultancy
Strong brands and distinctive products
Whether it’s an innovative start-up, a contemporary direction for a traditional company or the introduction of new brands or products – as an agency for brand consulting, we shape and strengthen the unmistakable identity of your brand. By precisely analyzing your corporate values, we develop a differentiated positioning that makes your brand unique. We provide you with long-term support in aligning your company. We define clear goals, identify growth opportunities and develop strategies to effectively overcome challenges. Put your trust in our expertise in strategic excellence and let your brand stand out.
Request a free
brand check now!
Do you want to know what you can do to improve your brand and communication? Contact us and we will provide you with an initial analysis!
Our Services
Brand development
The brand strategy is the foundation for authenticity and long-term success. We advise you and work with you to develop a positioning that suits you and sets you apart from the competition.
We support you in developing and optimizing your strategy and provide you with comprehensive advice on:
- Positioning
- Purpose, Mission, Vision
- Naming new products or brands
- Messaging Slogans
Brand strengthening
In an ever-changing market landscape, it is crucial that your brand remains clear and consistent. Our comprehensive consulting services help you to strategically strengthen and sustainably position your brand.
We offer customized solutions in the following areas:
- Development classification of sub-brands or new products
- Brand Architecture
- Employer Branding
- Advice on customer experience
- Design consulting implementation
Strategy Workshops
Our expertise helps you to successfully navigate digital change, make informed decisions based on data and develop new skills and perspectives through interactive workshops. To future-proof your brand and meet the challenges of the modern business world, we offer specialized services in the areas of:
- Digital Transformation
- Research Data
- Workshops
Advantage through technology
The Situation R® tool we developed for our client FAS Research provides an AI-driven platform for collaborative strategy development and decision-making. The tool delivers strategic results within hours that would take months in other environments and enables a participative process that overcomes rigid hierarchies and meeting fatigue. We use the tool together with our customers to make strategy processes efficient and goal-oriented!
Our Projects
Together with our clients, we develop strong brand strategies and define clear, attractive positioning for companies. We create exceptional brand identities that stand out and inspire.
Fuse – AGCO
Market positioning market launch for FUSE
Fuse stands for “Smart Farming” within AGCO, one of the world’s largest manufacturers of agricultural machinery. dmcgroup supported Fuse in defining the brand strategy to become a fully independent brand. The brand strategy we developed was followed by the visual identity and communication strategy. At the same time, we developed the new digital approach for fusesmartfarming.com as well as the brand guidelines and image brochure. The result: Fuse is now positioned as a completely independent brand and is no longer perceived as just a “division of AGCO”.
Airport Klagenfurt
Brand relaunch positioning
Als Teil der Aviation City Klagenfurt sollte sich auch der Flughafen der Stadt in den nächsten Jahren fundamental verändern. Für die Weiterentwicklung des Airport Klagenfurts hin zum effizientesten und modernsten Flughafen Europas wurde die Marke und das Design von Grund auf neu gedacht. dmcgroup entwickelte für den Kunden eine einzigartige Positionierung, die sich von umgehenden Flughäfen der Region abhebt. Geplant wurde darauf folgend der gesamte Markenrelaunch und die Einführung des neu entwickelten Corporate Designs. Parallel zur Leitidee “Rise above travel” wurde die Kampagne #TheJourneyBegins entwickelt, um den Neustart des Flughafens, den neuen Look und die einzigartigen Reiseziele zu transportieren.
As an agency for brand strategy, we position your brand uniquely and successfully – contact us now for a customized consultation!
Let´s
talk
Tamara Himler, Client Service Director M +43 676 93 83 137tamara.himler@dmcgroup.eu