Brand refresh, visual identity and web design for Greator

Germany’s leading coaching platform shines in new splendor

Back in 2019, we were able to support the then Cologne-based start-up “GedankenTanken” with its relaunch as “Greator” with the renaming and development of the brand identity. Five years later, the company has developed into one of the largest coaching and training providers in Germany. In 2024, it was time to give the brand identity another refresh. In order to stay up to date from different perspectives, ensure consistency in the brand architecture, take digital developments into account and ensure the best quality in design, we met again in Cologne.

We have not lost sight of our vision of self-realization and together we have created a 360° brand presence that brings the community and many new customers a big step closer to their goal: the development of their full potential!

Client: Greator

Since: 2019

Services:

Brand Architecture Brand Identity Communication Corporate Design Rebranding User Interface Design (UI)

Our services

Strengthen the Greator brand with every interaction

First, we held workshops to review and define the focus and positioning of the brand. We started with a revised structure of the brand architecture and worked towards our goal of visual consistency in all products on an interdisciplinary basis. This included

Brand refresh across all touchpoints: from internal to external, from analog to digital communication in the form of templates, assets guidelines
Revision of the digital brand experience: definition of the digital design system, CMS support and template creation
Training of employees to maintain the new design concept technically and creatively
Designing customer communication: from newsletters to coaching courses
Development of a new AI visual language illustration style
Social media communication: content creation for all channels
Motion Animation Design

Design concept supported by artificial intelligence

Impressive formative key visuals with AI

If you want to be at the cutting edge of digital creation, there’s no getting around artificial intelligence. Imaginative metaphors are the ideal way to illustrate abstract elements of self-realization or coaching.

We use the key visuals, which were developed with the help of AI, to create a visual bracket across the very different products in terms of content. We stage these 3D objects as hero shots for the various products. They look like high-quality exhibits, which in turn contributes to the brand through a unique and high-quality look.

360° Customer Experience

UX/UI expertise in the form of user-friendly Figma templates

Like many companies, Greator is in the process of migrating its CMS to the new Webflow technology. To support this transfer, we have developed a web layout that is not only visually convincing, but also from a UX/UI perspective. By creating templates, the design and development colleagues on the customer side can adapt any pages and enter the content directly. In this way, we ensure maximum consistency with a diverse product range. The choice of a light style and a dark style enables different product types to be differentiated.

Social Media

Branding for all social media channels

Social media is one of the most important channels in Greator’s funnel marketing. We developed a visual concept and guidelines for the company’s social media presence, which makes it much easier for the Greator team to design posts on a day-to-day basis.

The brand’s very simple and high-quality look is given a little more color on social media. We use the blue-green gradient as a highlight and thus create a visual bracket across several posts. We use AI key visuals, an illustration style, typographic quotes and photos of coaches and speakers. Always with the sender: Greator, it’s in you.

Our Team

We are delighted to have been able to accompany Greator on its journey and further development as a brand for many years now. From a small project team, the perfect mix of creation, animation, user experience and brand consulting has emerged.