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Global brand experience

As the world’s leading insurance and financial services company, the Allianz Group serves over 120 million private and business customers in more than 70 countries. For over 20 years, we have been helping to continuously develop the Allianz brand experience in the area of branding and communication. As part of global projects, we have designed customized templates, animations and video guidelines for digital banners and digital out-of-home displays. These help Allianz to present its brand consistently and effectively worldwide. In addition, we support Allianz and its internal departments subsidiaries in the conception, design and production of various campaigns in digital banner & out of home formats.

Einführungskampagne & Aktionsflüge

Allianz Commercial offers comprehensive insurance solutions for medium-sized companies and large corporations. With a unified go-to-market approach, Allianz combines different business lines to cover a wide range of customer needs. Working closely with Allianz Group Marketing, we have developed the current global campaign for Allianz Commercial, tailored to different business lines and themes. The campaigns are linguistically and visually customized for over 10 markets and adapted to local conditions. Our services include strategy, concept, design and the production of numerous digital banners, digital out-of-home motifs and social media campaigns, with AI also being used for the local adaptations.

• Global rollout campaign
• Olympic & Paralympic Campaign
• Campaign for international services
• Sustainability campaign

Animated perimeter boards for the German Bundesliga

We are responsible for the design and creation of animated perimeter advertising for our clients Allianz SE and Allianz Deutschland. For various Allianz products (including motor vehicle, property damage and life insurance), we create perimeter boards in a wide variety of formats in a joint process, adapted to the respective stadiums. The challenge here is to design the boards in such a way that they are equally eye-catching for viewers in the stadium and in the television broadcast and that the message is absorbed in just a few seconds.

360° location marketing

We developed the brand positioning and corporate design for the city of Düsseldorf. With the development of a new claim and the revision of Düsseldorf’s entire brand architecture, we have succeeded in sharpening the city’s image and consolidating its positioning as a cosmopolitan city with a modern community culture and a high degree of individual design freedom. The city design offers maximum flexibility and enables consistent use in various applications.

Mobility campaign “Wege für alle”

“Wege für alle” is the name of an equal mobility concept in Düsseldorf: cars, pedestrians, bicycles, public transport. We are currently overseeing the city’s new mobility initiative. The design is derived from actual routes in the city, which are abstractly staged in the city’s two colors. Our tasks included:

• the design of a creative concept
• the production of digital banners
• Design & production of social media assets and digital OoH

Ongoing support for citizen campaigns

Since 2017, we have been implementing the city’s communication agendas, including the partnership communication initiative for the city’s vaccination campaign and our agency in 2022. The campaign was played out over a period of one month on all digital advertising spaces in the state capital.