Artificial intelligence as a design revolution

Image prompting for global communication

As an international insurance and financial services company, Allianz serves more than 120 million private and corporate customers in over 70 countries worldwide. In our day-to-day collaboration, we are always faced with the challenge of developing a visual language that appeals to customers internationally. Although research in stock libraries can often be sufficient in many cases, the image databases usually produce clichéd images that are difficult to reconcile with the customer’s wishes or have been seen a thousand times before.

In this project, the challenge was to search for images of natural disasters in stock databases that are not frightening. The series of images created should be usable worldwide and enable customers to identify them. With the help of targeted image prompting, individual image worlds were created cost-effectively. The tool made it possible to create globally usable images adapted to the customer’s specific visual language in a resource-saving manner – without the need for cost-intensive shoots.

AI integration in the SituationR software

For and together with our client FAS Research, we developed the SituationR software, designed for executives to combat strategy overload, dilution of priorities and meeting fatigue. It combines artificial intelligence with team knowledge for fast and solid decision-making, better collaboration and unified action.

We integrated ChatGPT into the tool’s workflow so that workshop moderators can save valuable time by using artificial intelligence to complete time-consuming routine tasks. Thanks to AI-supported processes, the hosts can now concentrate fully on moderating the workshop and collaborating with the participants.

From idea to video message in record time

Every year we take care of the Christmas communication for our client Itestra. Despite time pressure and a limited budget, we managed to use creativity and artificial intelligence to create an enchanting world of gingerbread men. The resulting animated video captures the festive mood perfectly. Although the use of AI in video design is still in its infancy, we are constantly integrating it into our motion design work and testing its possibilities.