Barrier-free corporate design & brand relaunch for Aktion Mensch
The we wins
As the largest private funding organization in Germany, Aktion Mensch has been supporting social projects for people with and without disabilities since 1964.
As the lead agency for corporate design, we have been shaping the entire brand identity of Aktion Mensch since 2014. We support Aktion Mensch from the overall concept, through the development and maintenance of the brand platform, the development of templates and assets to the implementation of individual media and applications. Accessibility is always a basic requirement.
Client: Aktion Mensch
Since: 2014
Leistungen:
Unser Prozess
360° Brand Experience über alle Medien und Kanäle
In einem dynamischen Prozess entwickeln wir die Marke Aktion Mensch ständig weiter und passen das Corporate Design an neue Zielsetzungen, Zielgruppen und Marktanforderungen an. Durch eine modulare Herangehensweise bleiben wir flexibel, um auf neue Kommunikationskanäle und Touchpoints effektiv zu reagieren. So stellen wir sicher, dass Aktion Mensch als relevante, innovative und zeitgemäße Marke wahrgenommen wird.
Together, we are working towards an inclusive society in which everyone is welcome.
Barrier-free design
Inclusion in all dimensions
Accessibility is an essential prerequisite for an inclusive society. All people with and without disabilities benefit from accessibility, although universal accessibility still requires a great deal of effort. This is precisely why Aktion Mensch wants to act as a role model and has set itself the goal of making all its media accessible to everyone without restriction, regardless of disability. The corporate design must also meet this requirement by taking accessibility into account in all elements and integrating it comprehensively.
Design System & Guidelines
Einfache Designrichtlinien für ein einzigartiges Markenerlebnis
Die von uns entwickelte Markenplattform umfasst das Designsystem und alle Corporate Design Guidelines der Aktion Mensch, einschließlich Advertising, Animationen, Filmkommunikation und Co-Branding. Klare Richtlinien und Vorlagen gewährleisten Flexibilität und Konsistenz.
Product Design
Loose
Motion Design
Seamless Customer Journey
Das Motion Design basiert auf den grundlegenden Gestaltungsprinzipien der Aktion Mensch. Auch im Motion Design ist die Gewährleistung der Barrierearmut von großer Bedeutung. Passend zu den Werten der Aktion Mensch, haben wir den Charakter der Animationen freundlich, offen und sympathisch gestaltet.
“The creative partnership with Aktion Mensch enables us to actively contribute to shaping an inclusive society through innovative and accessible design. Every design project is an opportunity to promote understanding and participation. An enriching experience that goes far beyond the boundaries of conventional projects.”
Cordelia Craigie, Executive Creative Director
Our Team
Our interdisciplinary team works in a committed, creative and cooperative manner with Aktion Mensch to further develop the brand. We are delighted to have been involved in Aktion Mensch’s mission for over 10 years.
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Tamara Himler, Client Service Director M +43 676 93 83 137