dmcgroup commitment to ESG (environment, social, governance)

As a company in the advertising & communication sector, we see it as our duty to take responsibility in all dimensions through active commitment and proactive communication in the area of sustainability. We are committed to the 17 Sustainable Development Goals of the United Nations. In our view, we can make a significant contribution to the following sub-goals, and this is where we want to start as a company:

Goal 5: Gender equality

Sub-goal 5.1: Gender pay gap, discrimination, etc.

Goal 8: Decent work & economic growth

Target 8.8: Protect labor rights and provide safe working environments for all workers

Goal 12: Responsible consumption and production patterns

Target 12.8: By 2030, ensure that people everywhere have relevant information and awareness of sustainable development and a way of life in harmony with nature (e.g.: train employees within companies, etc.).

What we as dmcgroup are doing specifically to support these goals:

Goal 5: Gender equality

We also prioritize the compatibility of family and career through attractive part-time models and promote women in management positions. We do not discriminate against anyone on the basis of their sexual orientation and value the diversity of people both in our company and among our stakeholders. Many of our customers are active in the social sector, and we see them as partners that we actively support and accompany over many years. These socially oriented companies also provide us with valuable services and we are proud to work closely with them.

Goal 8: Decent work and economic growth

Most of our business partners are based in Europe, mainly in the DACH region where there is a good legal basis for employee protection. Both we and our partners adhere to the country-specific standards and in some cases go beyond them. A safety officer is specially trained in occupational health and safety and accident prevention.

Goal 12: Responsible consumption and production patterns

We ensure that all advertising campaigns are truthful, not misleading and supported by credible evidence. Current and planned campaigns are discussed at monthly cross-union meet-ups, slogans and statements are checked for misleading statements and feedback processes are used to avoid them as far as possible. We conduct regular screenings on current guidelines and best practices in relation to hate speech and the avoidance of fake news. In addition, we educate our employees about this as part of “Lunch & Learn” formats We advise our clients on ethical design guidelines to ensure that all information and statements meet the highest standards.

Responsible marketing

Our owners and managing directors are clearly in favor of not working with companies from the following industries:

• Arms production and trade
• Nuclear production
• Tobacco industry
• Pornography and adult entertainment industry

When working with companies from the gambling industry, we only work with officially licensed and regulated companies that have also implemented appropriate player protection concepts.

Digital product design for our customers is carried out in accordance with the European Accessibility Act. In addition, we have set employer branding as a corporate focus and advise our clients on campaign planning and wording with regard to gender-appropriate wording, target group-oriented approach and many other aspects.

When implementing and defining the targeting criteria for all digital campaigns (GDN, Facebook, etc.), we comply with all applicable regulations on the respective platforms and advise our clients accordingly.

Current trends and industry guidelines are continuously monitored and knowledge about them is disseminated within the company in our own Lunch&Learn formats and the internal community channel VivaEngage.

For digital services, we are guided by the Web Content Accessibility Guidelines (WCAG). The Web Content Accessibility Guidelines (WCAG) are international standards for improving the accessibility of web content for all users, including people with disabilities. By complying with the guidelines, which are available in versions WCAG 2.0, 2.1 and 2.2, we as a company promote digital inclusion and ensure that web content is accessible to a broad and diverse user base. This contributes to social sustainability by breaking down social barriers and ensuring that everyone can participate in digital life. In this way, the WCAG guidelines support a sustainable and fair digital future.

Energy & CO₂

At present, we do not yet measure our CO₂ emissions using a defined tool. We regularly receive energy certificates from our electricity provider and our vehicle fleet has been 100% electric for years. We use energy-efficient equipment and keep it within the company for as long as possible. Devices that are no longer used and are still functional are made available to students, for example, or disposed of properly with our IT provider TechWave.

We support and provide incentives for our employees to use public transportation, e.g. Wiener Linien ticket, subsidy for climate ticket.

The majority of our appointments are made via Teams, which is why our business trips have been reduced to a minimum since Corona. For our business trips, we primarily use public rail transport, form car pools and fly to appointments as a last resort. A standardized tracking tool is not yet in use; as a measure for 2025, we are planning to systematically record CO₂ emissions in connection with business appointments.

Our offices in Vienna, Munich and Düsseldorf are supplied with 100% renewable energy. We host our customer projects with a partner based in the EU, which operates its server landscape with green electricity.

Social responsibility – towards our fellow human beings

With Plan International plan-international.de and Aktion Mensch www.aktion-mensch.de, we support two social organizations that make an important contribution to a fairer world with their focus on girls, women and inclusion.

We have been supporting World Girls’ Day (initiated by Plan International) as a partner for many years. More info here!

As a company, we give our employees an annual lottery ticket from Aktion Mensch. Click here for the case.

We want to raise awareness both internally and externally for equal treatment of all genders. We promote joint participation in sporting team events such as the Wings For Life World Run.

As a further measure, we want to make one day per year available to every employee for social engagement from 2025.

dmcgroup Roadmap 2024/25

3rd QUARTER

• Member of the “Grüne Wirtschaft” initiative

• Member of the initiative Bundesverband Nachhaltige Wirtschaft

4th QUARTER

• Establishment of a recording and monitoring process for Scope 1, 2 emissions incl. Target agreement for reduction measures with management
• Creation of a catalog of topics for Lunch & Learn formats for 2025
• Recording of selected key figures from the social area & target agreement with management

1st QUARTER

• Systematized recording of CO₂ emissions in connection with business trips

• Provide each employee with one day per year for social commitment

• Implementation of Lunch & Learn (recording of sessions & mandatory participation of all employees)

Code of conduct

We are not only characterized by outstanding service, because that alone is not enough to be successful in the long term and to grow with our customers. We are not only characterized by outstanding service, because that alone is not enough to be successful in the long term and to grow with our customers.

That is why we focus on more: legally compliant behavior on the part of managing directors, managers and all employees. That is why we focus on more: legally compliant behavior on the part of managing directors, managers and all employees.