Corporate Identity and Corporate Design
Allysca – Wir können Mensch!
Under a new company name, ALLYSCA – one of the leading assistance service providers in Germany – was to be placed on a new, stable foundation and put on a growth course for its 25th anniversary. The key was a simple realization:
Being the perfect “helper” is a universal value proposition, far beyond the core “assistance” business. ALLYSCA (until 2015 still “Interassistance”) thought like Apple or Google: attitude and value proposition determine the direction of expansion, not the available equipment.
In order to find more perfect “helpers” for ALLYSCA, the dmcgroup has been running an SEA recruiting campaign since 2017.
Client: ALLYSCA
Since: 2015
Services:
Multi-stage CI process
Three is better: Assistance, customer loyalty and new business
With three business units, dmcgroup has broadened the ALLYSCA brand in a multi-stage CI process. The newly developed corporate design stands for the dynamics of the company: lively, flexible, value-focused and always with an eye on people.
Our services
Corporate identity, corporate design & communication measures
- Corporate Identity: Brand mission, business units, corporate story and wording
- Corporate Design: New appearance incl. Manual, image and graphic language
- External communication measures: brand launch campaign, website, launch and service brochures, product campaigns, explanatory films, newsletter, Xmas, giveaways, recruiting.
- Internal communication measures: office equipment/PPT, brand toolbox, employee welcome package, etc.
ALLYSCA and dmcgroup – a great, trusting partnership since 2015.
“We have enjoyed working with dmcgroup for several years. With dmcgroup, we have also successfully optimized our digital recruiting. Thanks to a technically and content-wise up-to-date and targeted career website, the clear recruiting strategy and the constant campaign optimization, we achieve very good values with a relatively small budget. The best thing about it: once implemented, we can target suitable applicants in the long term.”
Marion Forstner, Senior Marketing Manager ALLYSCA
Our Team
When working with our client ALLYSCA, we all had the same goal in mind: the new corporate identity should reflect ALLYSCA’s dynamism, always with a focus on people – and we succeeded.
Dirk Thieme
Cordelia Craigie
Norbert Kathriner
Paul Awe
Would you like to find out more about our services or do you have any questions? I will be happy to help you. Contact me to discuss your concerns and receive customized solutions.
Let´s
talk
Tamara Himler, Client Service Director
M +43 676 93 83 137
tamara.himler@dmcgroup.eu