Barrier-free corporate design & brand relaunch for Aktion Mensch
The we wins
As the largest private funding organization in Germany, Aktion Mensch has been supporting social projects for people with and without disabilities since 1964.
As the lead agency for corporate design, we have been shaping the entire brand identity of Aktion Mensch since 2014. We support Aktion Mensch from the overall concept, through the development and maintenance of the brand platform, the development of templates and assets to the implementation of individual media and applications. Accessibility is always a basic requirement.
Client: Aktion Mensch
Since: 2014
Services:
Our Process
360° brand experience across all media and channels
In a dynamic process, we are constantly developing the Aktion Mensch brand and adapting the corporate design to new objectives, target groups and market requirements. Thanks to a modular approach, we remain flexible in order to respond effectively to new communication channels and touchpoints. In this way, we ensure that Aktion Mensch is perceived as a relevant, innovative and contemporary brand.
Together, we are working towards an inclusive society in which everyone is welcome.
Barrier-free design
Inclusion in all dimensions
Accessibility is an essential prerequisite for an inclusive society. All people with and without disabilities benefit from accessibility, although universal accessibility still requires a great deal of effort. This is precisely why Aktion Mensch wants to act as a role model and has set itself the goal of making all its media accessible to everyone without restriction, regardless of disability. The corporate design must also meet this requirement by taking accessibility into account in all elements and integrating it comprehensively.
Product Design
Loose
“Do good and win” is the successful model of Aktion Mensch. With the lottery, you can win up to two million euros and support social projects and campaigns at the same time. The dmcgroup advises and supports Aktion Mensch in the development of lottery tickets, at the point of sale and in the sale of the products. The new product design of the lottery tickets has led to an 18% increase in sales.
Motion design
Seamless Customer Journey
The motion design is based on the fundamental design principles of Aktion Mensch. Ensuring accessibility is also of great importance in motion design. In keeping with the values of Aktion Mensch, we designed the character of the animations to be friendly, open and likeable.
Brand film
We developed a brand film for Aktion Mensch that brings the vision of an inclusive society to life – a society in which all people, regardless of disability, can participate on an equal footing. With this film, we brought this vision to life.
“The creative partnership with Aktion Mensch enables us to actively contribute to shaping an inclusive society through innovative and accessible design. Every design project is an opportunity to promote understanding and participation. An enriching experience that goes far beyond the boundaries of conventional projects.”
Cordelia Craigie, Executive Creative Director
Our Team
Our interdisciplinary team works in a committed, creative and cooperative manner with Aktion Mensch to further develop the brand. We are delighted to have been involved in Aktion Mensch’s mission for over 10 years.
Cordelia Craigie
Susanne Gehring-Böse
Daniel Stoffels
Issa El-Zein
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Tamara Himler, Client Service Director
M +43 676 93 83 137
tamara.himler@dmcgroup.eu