New branding & web development for the Casino St. Moritz

And the winners are: All of them!

At 1,833m above sea level the air had become thinner for the Casino St. Moritz in recent years. The task was to completely redevelop the brand. We have been the lead agency for Casino St. Moritz’s brand management and marketing since 2021.

Place your bets!

Client: Casino St. Moritz

Since: 2021

Services:

Brand development Corporate Design Employer Branding Event Branding Recruiting Website

Our services

Winner #1: The Casino

The brand was reinvented from the inside out and now has a new branding. It all started with a bold, innovation-oriented brand mission statement and the new corporate design, which set the course for the brand’s future and strong branding. The new corporate website casinostmoritz.ch is the first foretaste that we implemented as a full-service agency.

Employer Branding & Recruiting

Winner #2: The Casino Team

A friendly welcome, confident croupiers and bartenders who know what their guests want – a given? We supported the casino with a clear employer branding concept and helped with the recruitment of suitable candidates. With the wonderful effect that the new team and our guests harmonize wonderfully.

Product Design

Winner #3: The guests

A visit to the casino is the opposite of everyday life: glitter in the semi-darkness, illustrious guests, fun and the omnipresent question: up or down? Whether regular guests, occasional visitors or locals: people meet again at the Casino St. Moritz and enjoy the revamped atmosphere.

dmcgroup took care of all the details for the 360° brand experience, including the redesign of the entire range of games: casinostmoritz.ch/spiele-im-casino-st-moritz/

Event Branding

Winner #4: The municipality of St. Moritz

For over 20 years, the casino has been firmly associated with St. Moritz and the Engadin. As one of the most fashionable resorts in the Swiss Alps, the casino appreciates the fact that it is constantly reinventing itself and is an important driver of tourism. Today more than ever!

We support the casino in the organization and communication of events in the municipality of St. Moritz and the Engadine: casinostmoritz.ch/events/

Nur Gewinner!

Branding:
Die Marke strahlt

Performance:
Hausaufgaben gemacht!

Umsatzentwicklung:
Das Casino St. Moritz boomt

SEO:
Wachsende Sichtbarkeit und verbessertes Ranking

“The latest visitor figures prove that dmcgroup has set the right course. Our casino enriches the nightlife with top modern and exciting entertainment in a great ambience. The brand has become much more attractive.”

Michael Angeli, Managing Director

Our Team

St. Moritz is surrounded by a very special glow. Designing the casino brand in this environment was and is an exciting process. Our experts from all areas come together to provide support and continuously develop the brands.