TV channel branding for the German Bundestag
Rebranding of parliamentary television
Article 42 of the Basic Law states that “The German Bundestag shall deliberate in public” and the Bundestag fulfills this task with parliamentary television.
All plenary debates as well as numerous public committee meetings and special events are broadcast live, without commentary and in full length on the Internet and on mobile devices.
Our task was to modernize the visual appearance of parliamentary television as part of a comprehensive redesign and to optimize it for the various transmission channels.
Client: Deutscher Bundestag
Year: 2018
Services:
Our services
Channel branding – design for democracy
From the title graphics to the transitions, we have created a visual experience that takes the audience live into the discussion.
- Bewegung Animationen Design
- On-Air Design
- Design-package online
The design had to work across all touchpoints – from the app to social channels – and radiate professionalism and clarity. The result is a design that has proven itself in practice for years.
Off-Air Design
Promotion of the new format
Beyond the format design, we support ProSieben Schweiz with the promotional assets. Print and digital visuals were designed for the channel’s launch campaign.
Our Team
Our team has combined creativity, innovative thinking and a strong passion for motion design to further develop the parliamentary television of the German Bundestag.
Bernd Mutscheller
Katerina Oeser
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Tamara Himler, Client Service Director
M +43 676 93 83 137
tamara.himler@dmcgroup.eu