Iventa Job advertisement portal

B2B Onlinemarketing

dmcgroup managed the Google Ads campaign for the job advertisement portal for Iventa. The portal is an online platform on which companies can choose between more than 180 career portals in the DACH region and throughout Europe in order to place job advertisements exactly where relevant applicants can be reached.

Client: Iventa

Since: 2018-2019

Services:

Inception Workshop Landingpage SEA SEO User Experience User Testing Web Analytics

The challenge

Optimizing job advertisement portal

dmcgroup was hired by Iventa at the end of 2018 to increase traffic and online transactions on the job ad portal and reduce the bounce rate on the landing page.

SEO & SEA

Implementation

We first carried out an as-is analysis of the site and derived optimization suggestions based on the results. In order to improve the KPIs, we then carried out a testing and optimization phase for the Iventa job advertisement portal. In addition, the optimization phase was supported with an SEA campaign.

The campaign set-up included independent campaigns for Austria and Germany, remarketing and a brand campaign. The keywords used in the placed text ads were precisely tailored to the target group of the job ad portal. In addition, ad texts were constantly redeveloped and compared in the form of A/B tests.

Through a constant tool-supported user experience analysis and numerous A/B tests, the target pages of dmcgroup were adapted.

Results

By optimizing the website and the individual landing pages, as well as tailor-made Google Ads campaigns, the specified KPIs, such as reducing the bounce rate, increasing the time spent on the website and acquiring new customers, were achieved. As a result, Iventa’s online-generated sales also increased.

“The cooperation with dmcgroup in the area of Google Ads campaigns was very satisfactory. Through constant exchange and technical expertise on the part of dmcgroup, we were able to constantly optimize the campaigns and use our budget wisely.”

Gerald Frank, Digital Manager/Authorized Signatory | Iventa Group Holding GmbH

Our Team

We saw this project as a particularly exciting challenge. The team constellation for this enabled us to optimally combine our creative potential with our technical know-how.