Programme campaign for The Masked Singer

The best, craziest music show in Switzerland

The Masked Singer Switzerland” on ProSieben Switzerland, commissioned by Seven.One Entertainment Group Switzerland, offers a fascinating mix of music, riddles and spectacular costumes. Celebrities from various fields hide their identities behind artful costumes while a jury and the audience try to guess them. The revelations provide surprises and emotional moments, showcasing the versatility of the celebrities. It all blends into an entertaining mix of music, show and excitement.

Client: Seven.One Entertainment Group Schweiz

Since: 2020

Services:

Motion Design On-Air Design On-Air Kamapgne On-Air Promotions OOH Kampagne Print campaign Social Media elements

On Air Promotion

Excitement for the big stage

The Masked Singer Switzerland entered its fourth round in 2023. And it remained exciting right to the end. For the campaign, we also made sure not to reveal too much about the masks in advance. The concept of secrecy also plays a major role in the filming and photo shoot for the campaign. This means that not only the show itself, but also the run-up to it, remains an exciting experience for everyone.

Off Air Campaign

All masks put in the right light

The staging of the on-air campaign is also continued in the print, online and out-of-home campaigns. Here, too, the two mask campaigns are presented in the right light. Together, they create a cross-media project that once again arouses curiosity about the crazy and mysterious show.

Our Team

As a team, we were excited from the start about the unique opportunity to capture the magic and glamour of ‘The Masked Singer Switzerland’. Together with our client, we created a campaign that captivated the audience and made them curious about the show. Our aim was to capture the special magic of “The Masked Singer Switzerland” and inspire the audience to become part of this crazy show.