Brand consulting &
Strategy
Strong brands and distinctive products
Whether it’s an innovative start-up, a contemporary orientation for traditional companies or the introduction of new brands or products – as an agency for brand consulting & strategy, we shape and strengthen the unmistakable identity of your brand. By precisely analyzing your corporate values, we develop a differentiated positioning that makes your brand unique.
We provide you with long-term support in aligning your company. We define clear goals, identify growth opportunities and develop strategies to effectively overcome challenges.
Rely on our expertise in strategic excellence and let your brand stand out!
Our offer
As an agency for brand consulting, we offer you customised solutions to successfully position your brand. Our services include strategy and positioning, brand architecture and digital positioning to strengthen your online presence. We also emphasise customer experience and develop effective communication strategies that appeal to your target group. Through our workshop support, we encourage creative collaboration to jointly develop innovative ideas and approaches that sustainably strengthen your brand.
Strategy & positioning
The brand strategy is the foundation for authenticity and long-term success. We advise you and work with you to develop a positioning that suits you and sets you apart from the competition.
We support you in developing and optimizing your strategy and provide you with comprehensive advice on:
- Strategy consulting
- Brand developments & rebrandings
- Positioning
- Purpose, Mission, Vision
- Naming new products or brands
- Messaging Slogans
Brand architecture
In an ever-changing market landscape, it is crucial that your brand remains clear and consistent. Our comprehensive consulting services help you to strategically strengthen and sustainably position your brand.
We offer customized solutions in the following areas:
- Development classification of sub-brands or new products
- Brand Architecture
Digital positioning
In a dynamic and changing market environment, clear and consistent brand management is essential. Our specialized consulting services help you to strategically strengthen your brand and position it for long-term success.
We develop individual solutions in the following areas:
- Development of a digital strategy
- Positioning sharpening
- Advice for the digital transformation
Customer Experience
User experience is the most important aspect in ensuring the satisfaction of your customers. We advise you on how to optimize your customers’ user experience and develop seamless user journeys.
We advise you in the following areas:
- User experience consulting
- Customer journey development
- Development of user stories & personas
Communication strategy
How you as a brand get your message across to your customers is becoming increasingly difficult in constantly evolving markets. We support you in creating an all-encompassing communication strategy that makes an impact.
- Message development
- Channel & content strategy
- Internal & external communication strategy
Workshop accompaniment
We have a great deal of expertise in immersing ourselves in companies and their challenges as an external consultant. We support you in setting up constructive processes with all your stakeholders and ensure effective results. We support you in various workshop settings:
- Stakeholder definition & process recommendations
- Decision-making processes
- User Experience Workshops
- Design & Branding Workshops
- Technology-Workshops
- Crisis situations
- Agile process support
Request a free
brand check now!
Do you want to know what you can do to improve your brand and communication? Contact us and we will provide you with an initial analysis!
Successful projects
We develop strong brand strategies for our clients and define clear, attractive positioning for companies. We create extraordinary brand identities that stand out and inspire.
About
All about our dedicated team, our creative vision and the drive that sets us apart.
Our clients
As one of PAGE‘s top ten brand agencies, we work for national, international and global companies and organizations across a wide range of industries.
Questions & Answers
Here you will find answers to the most important questions in the field of brand consulting. If you have any specific questions, please do not hesitate to contact us directly!
Why is brand consulting important?
Brand consulting is crucial to building a strong, distinctive identity and positioning yourself clearly in the competitive environment. We help you to define your brand values, create an emotional bond with your customers and ensure long-term brand success. With a well-founded brand strategy, companies can address their target group more precisely and differentiate themselves in the long term.
How can brand consulting help my company?
Brand consulting supports your company in developing a clear brand strategy that strengthens your position in the market. It helps to communicate your brand authentically and consistently, gain the trust of customers and increase brand awareness. It also enables you to work out your unique selling points and stand out from the competition.
What are the steps of a successful brand consultancy?
Successful brand consulting involves several steps: First, a thorough analysis of the existing brand and the competitive environment is carried out. The brand values and objectives are then defined in order to create a clear positioning. In the next step, an individual brand strategy is developed, which is implemented through targeted communication measures. Finally, the results are regularly measured and the strategy is optimized if necessary.
What are the advantages of professional brand consulting?
The most important channels in digital marketing include search engines (SEO and SEA), social media, content marketing, email marketing and display advertising. Each channel offers different benefits and reaches target groups in specific ways. We develop integrated multichannel strategies to position your brand on the right platforms.
How do I find the right agency for a brand consultancy?
To find the right agency for brand consulting, you should look for experience and references in your industry. Check whether the agency has a deep understanding of brand development and positioning and offers customized strategies. A personal meeting can also provide information about the working methods and chemistry between you and the agency. It is also important that the agency works transparently and can demonstrate measurable success.
As an agency for brand strategy, we position your brand uniquely and successfully – contact us now for a customized consultation!
Let´s
talk
Tamara Himler, Client Service Director
M +43 676 93 83 137
tamara.himler@dmcgroup.eu